The recent Google Analytics 4 (GA4) approach has brought a significant change to the web analytics landscape. With the closure of Universal Analytics, an urgent need has arisen among digital marketers to find a reliable and advanced solution for data analysis and website optimisation. It is in this sense that Siteimprove stands out as the ideal tool to meet these needs.
Its proposal focuses on offering practical and effective solutions to improve the efficiency and performance of websites.
Its holistic approach is extremely attractive as it encompasses content optimisation, SEO, web accessibility and good user experience, making it a solid and attractive alternative to GA4.
In this article, we will explore in detail the capabilities of Siteimprove Analytics and how it outperforms Google Analytics 4 in many key respects.
From its intuitive interface to its ability to combine event and target tracking, secure data storage, General Data Protection Regulation (GDPR) compliance, real-time analytics and end-to-end marketing solutions. We discuss everything that is needed to optimise an online presence effectively and efficiently.
Benefits of Siteimprove Analytics VS. Google Analytics 4
1. Intuitive and user-friendly interface
Siteimprove has a user-friendly interface that provides prioritised recommendations for improving websites. Unlike GA4, no advanced knowledge of BigQuery or SQL is required to access the necessary data. This makes it a preferred choice for marketing teams looking for a solution that is easy to implement and use.
2. Monitoring of events and objectives
While GA4 focuses mainly on event tracking, Siteimprove combines event and target tracking. This combination allows key events to be captured on websites and targets to be adjusted retroactively, significantly boosting business results by enabling improvements based on accurate data.
3. Data storage and management
One of the concerns with GA4 is the difficulty of migrating data between versions, which can result in the loss of important historical data. In contrast, Siteimprove offers a robust solution for storing and managing both current and future data, providing a stable basis for long-term analysis strategies.
4. Compliance with the General Data Protection Regulation
Siteimprove has been designed with the RGPD in mind, guaranteeing the protection and privacy of user data.While GA4 also has certain safeguards, Siteimprove stands out for its proactive approach to compliance with EU privacy regulations.
5. Real-time customer behaviour analysis
With Siteimprove’s behavioural maps, you can understand how users interact with your website in real time. This allows you to identify obstacles in the conversion funnel and improve the user experience, which in turn drives conversion and overall site performance.
6. Integrated marketing solution
Unlike GA4, which focuses on web analytics and SEO, Siteimprove offers a full suite of marketing tools covering SEO, accessibility, quality control and content experience. This integration of functions provides a holistic view of the digital strategy and facilitates optimisation on multiple fronts.
7. Personalised customer service and support
Siteimprove provides the client with personalised attention, offering assistance in implementation, configuration and analytical monitoring. This ensures a smooth transition and a satisfactory user experience from the first day of use.
8. Integrated basic earnings
Siteimprove‘s Core Wins feature identifies actionable tasks with high business impact and efficiently implements them, enabling significant performance improvements with minimal investment of time and resources, maximising return on investment (ROI) across all digital activities.
Robust and complete alternative to Google Analytics 4
In summary, Siteimprove Analytics offers a robust and complete alternative to Google Analytics 4, with an intuitive interface, advanced event and goal tracking, secure data storage, GDPR compliance, real-time analytics, comprehensive marketing solutions and strong customer support.
By considering your company’s specific needs and focus on digital optimisation, Siteimprove becomes an attractive option to improve the performance and effectiveness of your online presence.
If you would like to know more about how to integrate Siteimprove Analytics as your web analytics tool, please contact us.
Si desea saber más información al respecto para poder integrar a Siteimprove Analytics como la herramienta de análisis de tu web, no dudes en contactarnos..
Information source: Siteimprove
